Dynamic ads can be created from within the Adcrowd platform itself. In order to utilize dynamic ads you will need a product feed, so that your products can be displayed the ad.
Type of product feeds
Currently, the following types of product feeds can be used:
1. Google Shopping (XML-feed)
Have you already created a product feed for Google Shopping? You can use this product feed directly for dynamic Adcrowd ads. Make sure that it is an XML-feed that we can request from a specific URL. At Google you will find more information on the specifications: Feed specifications for products and RSS-specifications. .
2. Magento RSS
Do you use Magento for your webshop? In many cases you can then easily generate a product feed and use that for your dynamic Adcrowd ads. The Magento specifications can be found here.
3. Adcrowd RSS
If you create a product feed specifically for Adcrowd, then it should have the following fields:
|<title>||Name of the product||<title>Adidas Sneakers</title>|
|<guid>||Unique ID from the product||<guid>12345</guid>|
|<url>||URL from the product page||<url>http://www.yoursite.com/product123.html</url>|
|<enclosure>||Image of the product||<enclosure url="http://www.link/to/image.png"/>|
|<description>||Price and if available sales-price of the product||<description><del>€99,99</del> €59,99</description>|
Example Adcrowd RSS:
Incorporate product-id in Smart Pixel
In order to be able to match your product page with the product from your product feed, it is important that you incorporate the product-id in the Smart Pixel. This is what the field '_ac.product' in the Smart Pixel is meant for. Do you want to know how to adjust the Smart Pixel in your case? Then login to the platform and go to Segments > Smart Pixel.
The next field of the product feed is used as the product-id:
Google Shopping: <g:id>
Magento RSS: <guid>
Adcrowd RSS: <guid>