The Smart Pixel needed to employ retargeting will be automatically placed during installation. Furthermore, segments will be created to discern how far into the buying process your visitors were. Your products will be automatically loaded so these can all be shown in the dynamic ads.
Then, an example of a dynamic ad will be automatically shown. Several aspects can be adjusted to suit your branding. After going through the payment process you can immediately start retargeting.
You will find the obtained results of your campaigns on a personal online dashboard. Here you can also easily start a Facebook campaign for even more exposure.